As of 1 April 2023, Samson has a new executive support office for corporate communications, which reports directly to the CEO, Dr. Andreas Widl, as part of the realignment of its communications strategy.
Ms. Alia Begisheva was appointed as head of the new executive support office. Ms. Begisheva is responsible for implementing the multimedia strategy of Samson on internal and external communication channels. In her new role, she will also act as press officer.
Ms. Begisheva has many years’ experience in journalism and corporate communications. She also brings excellent intercultural communication skills to the job. In her last position, she worked in corporate communications at the German KfW Development Bank. After serving as deputy press officer, Ms. Begisheva worked as editor-in-chief in charge of KfW Stories, the central communications platform of the banking group. Ms. Begisheva has a degree in economics from Mainz University and completed the journalism program at the acclaimed Henri-Nannen-Schule school of journalism in Hamburg, Germany.
The strategic realignment of its corporate communications is one of various steps being taken by Samson to advance its organization as it expands from a traditional medium-sized business into an international industrial enterprise. It marks Samson’s response to the growing need to communicate with its stakeholders and its increased media presence.
Dr. Andreas Widl, CEO of Samson Aktiengesellschaft, explains: “Our company has experienced considerable growth all across the world over the past few years. This expansion makes it all the more important for us to coordinate communication within our organization and satisfy the demand for information placed on us by our customers and other stakeholders. We have also launched a series of innovation projects, which positively support the public image of Samson and strengthen our position in the market. The MainChange relocation project, which is the largest venture ever in our company’s history, is one of the most substantial privately funded investments in the German industrial manufacturing sector. This lighthouse project serves as a model for sustainable growth, competitive manufacturing and workplaces of the future. This is why we have decided to professionalize our corporate communication and look forward to working with Ms. Alia Begisheva.”