It has been exciting to see tremendous growth in Cortec ability to support and engage with distributors and end users in Southeast Asia since the acquisition of Singapore office in 2022. Here’s a look at some of the most recent developments in the region.
Improved local support
Cortec ability to communicate was significantly enhanced by hiring KY Gan as Regional Sales Manager in January. Having on-the ground support allows them to better understand and interpret local customer questions for improved technical assistance from half a globe away at Cortec headquarters. Furthermore, a February visit by Caleb Pheneger (COO) and Jay Zhang (Director of Business Development) to Cortec Southeast Asia (CSEA) and several local distributors led to the creation of an improved inventory system. It is now easier than ever to track and stock the most-needed products in the region for faster turnaround.
Increased engagement
Cortec has also ramped up site visits to local end users in tandem with regional distributors. In March, Eric Uutala (Technical Sales Manager) and KY joined CSEA distributors to visit five different industrial facilities that are looking for corrosion solutions or want to expand on their current use of Cortec products. These included the following sites:
• A medical device manufacturer in Singapore looking for corrosion solutions for boiler layup and standby.
• A chemical manufacturer on Jurong Island in need of preserving a warehouse full of spares.
• An LNG plant undergoing a temporary shutdown and preparing to launch a Cortec preservation plan.
• A facility in need of turbine preservation (Cortec has worked with the same turbine manufacturer for years in Europe).
Better training
New training opportunities are also on the horizon. These have grown from limited one-on-one onboarding sessions with a few brochures to in-depth training by experienced distributors for distributors during a two-day session April 23rd-24th. Jay facilitated the recent training and conversations and is eager to improve and shape these opportunities into a consistent package for the future. His vision is to help CSEA distributors get to know each other and instill the confidence they need in themselves and Cortec to walk across the proverbial bridge to success.