Alfa Laval appoints new UK & Ireland managing director

Alfa Laval UK & Ireland has appointed Alessandro Bracco as its new managing director, as the company seeks to accelerate growth across several strategic sectors, including water.
Bracco brings more than 20 years of experience in B2B sales, marketing and commercial strategy to the role, including five years with Alfa Laval. His career has also included positions in the finance, renewable energy and building materials industries.
He succeeds Rachel Bridges, who has moved into the role of portfolio unit president of growth and partnerships for Alfa Laval’s ocean division.
“There has never been a more exciting time to take the helm at Alfa Laval. While challenges persist in the market, there are also opportunities– particularly in the water sector,” said Bracco. “Despite being a Scandinavian company, Alfa Laval UK has been established in the UK & Ireland for well over 100 years. I’d like to think this has shaped my style of leadership, which is the product of both British and Swedish approaches to business – empowerment and trust, but above all pragmatism and efficiency!”
Alfa Laval said the appointment forms part of a targeted strategy to drive growth in key markets, with water identified as an area of significant opportunity amid ongoing infrastructure, efficiency and sustainability challenges.